Pointer Blog / World Trademark Review – Pointer article

World Trademark Review – Pointer article

Many brand protection strategies still focus on bulk seizures, customs training and border protection. However, success depends on protecting your company against online counterfeiting and piracy in a way that fits the realities of the digital age.

 

The Internet offers opportunities which previous generations could only dream of. It connects us with practically the whole world. Your brand can travel the digital highway all the way from Shanghai to Amsterdam and New York to Paris. While this creates abundant possibilities, it also creates risks. With this in mind, many brand protection strategies still focus on bulk seizures, customs training and border protection. However, success depends on protecting your company against online counterfeiting and piracy in a way that fits the realities of the digital age. The volume of product listings on marketplaces, online stores and social media can be overwhelming and you would need a huge team to cover all of the channels. This is why effective online brand protection needs a well-thought-out strategy. Ultimately, it all boils down to prioritisation. Without a proper prioritisation strategy for targeting high-volume traders, your company is merely spending money on an ad hoc approach instead of combating fraudulent practices effectively.

 

Read more: https://home/pointerbrandprotection-com/public.worldtrademarkreview.com/anti-counterfeiting/how-online-monitoring-can-support-offline-investigations

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