UK’s Top Sports Brands Put Their Trust In Pointer Brand Protection
Data reveals that 7 of the top 10 most popular sports brands in the UK use Pointer for brand protection
With England’s progress in the FIFA World Cup, a Welshman winning the Tour de France, and ongoing success in motorsports and other areas, UK sports fans have already enjoyed a positive summer. Recent statistics published on the Shareablee website also now show that during July 2018, fans rewarded these brands with huge volumes of activity on their social media channels, and have picked exactly who they trust to continue this summer heat. Remarkably, out of the top 10 of these sporting goliaths, 7 now trust Pointer to look after their brand protection activity.
Trust is one of the most important words, not just in brand protection, not just in business, but in life. Fans trust sports stars and teams not to ruin their summer, we all trust the weather not to let us down (again), and businesses trust each other if they want to form great working relationships and to prosper.
Stephen R. Covey, author of the best-selling “The 7 Habits of Highly Effective People”, said it well:
“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships. When the trust account is high, communication is easy, instant, and effective.”
Brands And Consumer Trust
Trust between a brand and a consumer is critical. If your fans or customers don’t trust you then you won’t be able to develop an authentic relationship with them, and your ability to sell products, tickets or lifestyles will suffer. Trust takes a great deal of time and energy to build with a consumer, but it can be eroded quickly and in a variety of ways. The Edelman Trust Barometer for 2018 has shown just how much damage the influence of “fake news” has had with its observation that in the past year trust among US consumers and the media has recorded its largest-ever-drop.
One of the primary ways in which brands lose the trust of their customers and fans is through inadequate brand protection. By allowing fake goods bearing your trade marks to circulate, you potentially allow products which are; unsafe, of inferior quality, bear negative (sometimes even racist or violent) imagery or slogans, and which put your consumers in the hands of traders who are not scrupulous about where they source their goods or how that affects the world. Something as simple as a poor quality football shirt can be enough to create dissatisfaction and bad word of mouth. The wisdom of this is captured in the book title “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000”.
Pointer, A Name You Can Trust
If you let poor quality fakes into the market then this erodes your name and your brand value. However, this is where good, trusted brand protection services come in. If you want to know more about how to protect your brand then our free downloadable e-book is a good start. If you want to turn to the company trusted by more of the top 10 UK sports brands than any other, then why not contact us?