A Paid Search Protect Case Study:

How to Stop an Abusive Competitor

In an interesting turn of events, Pointer Brand Protection recently had its own infringement case to take care of. So, in light of this new development, we’ve decided to share with you our step-by-step process of how we dealt with the situation, while also preserving our own brand integrity. Using our Paid Search Protect solution—our module which covers all unauthorized ads on PPC channels and protects branded keywords from infringements—we were able to successfully eliminate the trademark infringement and reclaim our branded keyword. Download the case study to read the full story.

What can you find inside the Case Study?

CHAPTER 1
Backstory
CHAPTER 2
Next steps: How we dealt with the situation
CHAPTER 3
Important notes
CHAPTER 4
Crossing a red pointed line

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