Passion for fighting crime and online brand protection

Pointer Brand Protection was founded in 2006, when three friends were hired by a local law firm to scan an online marketplace for counterfeits.

In The Beginning

Manually, the team sifted through thousands of product listings to identify the biggest infringers. They investigated these sellers by conducting test purchases and contacting them directly. Eventually, they were able to figure out their product inventories, estimated sales, and connections between user accounts across websites. This data was sent over to the law firm so they could take legal action for the brand and take counterfeit products off the market.

After months of manual investigations, the three friends soon realized this process could be done more efficiently and effectively. That’s when Pointer’s brand protection software was born.

Our Commitment

As we built and improved our software and eventually provided dedicated brand protection services, we kept this investigative mindset at the center of everything we do.

That’s why our global enforcement team members are multilingual and have regional and legal specializations. It’s also why our software automatically gathers product and seller data, connects the dots across websites and platforms, and prioritizes the largest infringers for you.

Not only that, we work hard to stay ahead of the latest brand protection technologies, legislation, and enforcement methods.

As your partner, it’s our commitment to protect your brand and consumers from counterfeits, trademark, and copyright infringements.


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