What is Depop?
Depop is a peer-to-peer shopping app that has gained popularity in recent months. The app combines Instagram’s visual appeal and creative styling with an m-commerce model that allows users to buy directly from a wide range of creatives and influencers. It’s a kind of consumer echo chamber where users can show off their tasteful purchases to their various networks around the world. Users can find profiles they like, follow them and directly purchase the (typically) used items directly from the influencer themselves. Investors have also clearly seen the value in the app and the company has recently closed a Series C round of $62 million in funding.
Are there fake goods on Depop?
As a relatively young platform, it remains to be seen whether Depop will pose a major problem for brands who are working to remove counterfeit products from the online market. One area to watch, however, will be expensive or limited-edition goods which appear in significant quantities. As with many other online marketplaces, sellers who repeatedly offer single sales of limited items may be obtaining them from illegitimate sources. A key tip for buyers here is to check previous seller feedback. If the seller has offered the same item on previous occasions then this may raise questions.
For consumers dissatisfied with their purchases, Depop has a Buyer Protection plan, which allows the reporting of issues within 180 days. Similarly, if an item turns out to be counterfeit then the company have a reporting process in place for raising the issue. The onus, however, is on the buyer to be vigilant about their purchase.