In an interesting turn of events, we recently took on our own infringement case when a peripheral competitor of ours decided to implement a sneaky marketing campaign that involved our brand name, and thus our branded keyword, Pointer Brand Protection. By using our trademarked name, this competitor attempted to thwart our website traffic for their own benefit. But, of course, we wouldn’t let that happen without a fight.
We thought we could use this experience as a teachable moment by writing a case study about the takedown process of our own infringement case. Using our Paid Search Protect module, we managed to remove the infringing ad efficiently, relieving any damage. Conclusively, we found the most damage that our competitor managed to impose was the damage done to their own brand. We had to ask, what kind of a brand protection provider decides to actively infringe on another brand? Though we took this matter seriously, the irony was surely not lost on us.
Feel free to download the case study to read the full report!