Grey Trade and Parallel Import
You’re a brand owner or brand manager and though you already have an online brand protection plan in place, reducing the online sales of counterfeits and otherwise infringing sales of your products, you’re still noticing that you have a lack of control over your brand’s sales channels. Even if you’re being proactive in your fight against online fraud, you still may not realize there is another, sneakier distribution network at play that is damaging your brand. This breach of sales protocol is called Grey Trade or Parallel Imports and it refers to the unauthorized sales of your brand’s genuine products. Grey trade and Parallel Imports are often used synonymously, though they have slightly different connotations.