Football has some of the most dedicated fans in the world, as evidenced by the statistics indicating that half of the global population is interested in the sport. From La Liga to EUFA to League 1, individual football clubs have amassed enormous and dedicated followings from all over the world. Our friends at Back Four crafted an infographic that displays which clubs have the biggest online followings across all major social media platforms. Which begs the question, does having a large fan following expose clubs to more counterfeit attacks? In our newest whitepaper, we address whether there’s a correlation between having a large fanbase and being exposed to an increased amount of counterfeiters.
With social media being a prevalent part of our society, it’s impossible to ignore the vulnerabilities that the platforms invoke. They provide clear access for counterfeiters to target and engage with fans based on the teams they follow online. Considering these facts, it’s never been easier for counterfeiters to find the exact demographic to whom they can peddle their merchandise.
The good news is, we have a solution for that! Our Social Media Protect solution covers all major social media platforms as well as those more popular in local areas. Combining our advanced software with our experienced team of international legal analysts and investigators, we’re able to track, monitor, and remove infringing social media posts that are damaging your brand. Whether you’re the biggest sports team in the world or a local club looking for some online protection, we’ve got you covered. Learn more about our social media solution here.
Download the Global Football Digital Benchmark – Case Study here.