Defining ROI in Brand Protection
ROI is an industry-specific appraisal, and even though brand protection can be considered an industry unto itself, it comprises of different industries within it. Which is what makes determining ROI in brand protection so tricky: there is no singular measurement in which a blanket ROI can be formed. Thus, the industries that brand protection plans cover need to be dealt with individually, using the brand’s specific strategy and Key Performance Indicators (KPIs) as intel. Overall, across all platforms, industries, and markets, this is how Pointer differentiates itself in the brand protection world: everything we do for clients is tailor-made, including measuring ROI.