Defining ROI in Brand Protection

Whitepaper

ROI is an industry-specific appraisal, and even though brand protection can be considered an industry unto itself, it comprises of different industries within it. Which is what makes determining ROI in brand protection so tricky: there is no singular measurement in which a blanket ROI can be formed. Thus, the industries that brand protection plans cover need to be dealt with individually, using the brand’s specific strategy and Key Performance Indicators (KPIs) as intel. Overall, across all platforms, industries, and markets, this is how Pointer differentiates itself in the brand protection world: everything we do for clients is tailor-made, including measuring ROI.

What can you find inside the Whitepaper?

CHAPTER 1
What is ROI?
CHAPTER 2
Abstract
CHAPTER 3
The cost of IP infringements
CHAPTER 4
ROI in brand protection
CHAPTER 5
The Possibilities
CHAPTER 6
Our solutions
CHAPTER 7
The business benefits
CHAPTER 8
A Pointer solution for you

We will help you fight against online infringements!

We combine innovative software with an experienced legal and certified investigative team to protect your brand.