The EU’s General Data Protection Regulation (GDPR), adopted on 14 April 2016 and due to take effect on 25 May 2018, is now very much in the news. On the face of it GDPR does good things – it protects the citizens and residents of the EU from privacy and data breaches. GDPR has very wide reach, applying not only to EU companies, but also to all companies (wherever they may be located) that process and hold the personal data of EU subjects. Under GDPR consent is key: personal data can be stored if the person involved has given informed and unambiguous consent to that storage. GDPR is no laughing matter – the EU authorities will be able to impose fines of up to €20 million or 4% of turnover (whichever is the greater) on companies that fail to comply with GDPR.
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