Glossary / Ad Hijacking

Ad Hijacking

Ad hijackers use techniques like geo-targeting and dayparting that make it virtually impossible to find them without the help of an automated paid search monitoring tool.

This is when an affiliate tries to impersonate the brand by running search ads that look identical to the brand’s ads. By using similar headlines, descriptions, and the same display URL, these affiliate hijackers increase the odds that unsuspecting users will click on their ads instead of the brand’s ads. These clicks convert to purchases, which means the affiliate earns 5-10% commission on these purchases. In short, these types of affiliates are stealing money in the form of unearned commissions from brands.

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