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What is intellectual property?

Intellectual property comprehends different laws and legislation. Below the fundamentals! Do you have trademarks and are people infringing on your IP rights? Let us know and we will advise you on how you can protect your brand(s).

Brand Protection Basic Knowledge

What are fake or counterfeit products?
Fakes, replica, counterfeits, knockoffs, rip-offs, unauthorized products, imitations, copy, UA, 1:1. These terms all refer to products that are intended to imitate the original product. These fake products are not manufactured by the actual brand owner and are therefore illegal. Selling fakes is a criminal offense.

What is copyright?
Pictures, paintings, lyrics, music and other work of arts are protected with exclusive rights also called copyright. It is a form of intellectual property. Using these works of art without authorization is an infringement of the intellectual property rights of the creator. The software of Pointer Brand Protection monitors the internet for copyright infringements.

What is a trademark?
Often a trademark can be recognized by the R symbol or TM symbol. A trademark is a logo, design or mark which identifies products or services. Use of these trademarks is restricted to the trademark owner. Unauthorized use or misuse of these IP rights is an infringement and can result in legal actions from the trademark owner.

What is a design right?
The visual design of objects and products are protected by intellectual property.

What is a patent?
A patent is granted to a person or entity that invented a new and useful non-obvious process, the machine or composition. Copying or utilizing patented without permission is not allowed.


Social media has opened up numerous modern selling methods for sly and crafty counterfeiters. No longer do they have to hide their wares down dark alleys and in car boots; peddlers of counterfeit products can now simply offer their goods online – and no one is the wiser.

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