An In-Depth Look Into
Brand Protection and Counterfeit Pharmaceuticals
One of the most recent major crimes in the counterfeit pharmaceutical industry involved a pill that was being sold in the US for $13,500 a pack—which came down to roughly $450 per pill. The pill itself mostly contained paracetamol. The crime? It was being sold as leukemia medicine. The public tends to associate counterfeiting with handbags and watches, with material items that save them hundreds of dollars in their shopping budgets. The sad truth is that counterfeiting isn’t just for material purchases, but could, in fact, affect public health. Though this may sound like an issue relegated to developing countries or countries with poor medical regulations, that is certainly not the case. Counterfeit pharmaceuticals are a global epidemic. And, unfortunately, it is a counterfeiting trend that is projected to continue growing at an alarming rate.