Defining ROI in Brand Protection
ROI is an industry-specific appraisal, and even though brand protection can be considered an industry unto itself, it comprises of different industries within it. Which is what makes determining ROI in brand protection so tricky: there is no singular measurement in which a blanket ROI can be formed.
Grey Trade and Parallel Import
You’re a brand owner or brand manager and though you already have an online brand protection plan in place, reducing the online sales of counterfeits and otherwise infringing sales of your products, you’re still noticing that you have a lack of control over your brand’s sales channels.
The Impact of Counterfeits on Luxury Brands
As the fashion industry continues to thrive, so do their counterfeiters. Luxury brands have become easy targets thanks to the advancements in communication technologies across the globe. If you’re curious to learn more about the implications of counterfeiting on luxury brands
A Paid Search Protect Case Study:
How to Stop an Abusive Competitor
In an interesting turn of events, Pointer Brand Protection recently had its own infringement case to take care of. So, in light of this new development, we’ve decided to share with you our step-by-step process of how we dealt with the situation, while also preserving our own brand integrity.
The Automotive Industry
It should come as no surprise that the automotive industry is one of the most lucrative industries in the world. With two car manufacturers ranking in the top ten most profitable companies around the globe, sitting alongside the frontrunners in the oil and gas industry, it becomes clear that
Global Football Digital Benchmark
Football is widely regarded as the most beloved sport in the world. With an estimated four billion fans across the globe according to WorldAtlas.com, the sport appeals to over half of the entire global population. The premier league estimates that over €1 billion of the profits of counterfeits lead
Using primarily the Market Protect Solution, MEE audio joined forces with Pointer Brand Protection to specifically tackle the listings on DHgate and Alibaba. The representative from MEE audio was very eager to learn how the software and the process work, which made the exchange of knowledge
Buddha to Buddha
A number of Buddha to Buddha’s handcrafted products had been appropriated by online counterfeiters, primarily by a hub called “Best to Buddha”, as well as additional sales of counterfeit products on multiple marketplaces and social media platforms. Despite the efforts exerted by their internal team
Why you need it?
Our Case Management System is a stand-alone program to centralize all your cases and support your entire brand protection program. It provides a seamless transition from online to offline enforcement, the transfer of cases to a third-party, the scheduling of your IP registrations
Social Media eBook
How to protect your brand against counterfeiting
Social media has opened up numerous modern selling methods for sly and crafty counterfeiters. No longer do they have to hide their wares down dark alleys and in car boots; peddlers of counterfeit products can now simply offer their goods online — and no one is the wiser.
Market Research Survey
Online Luxury Bag Counterfeits
The sale of luxury handbags has been traditionally a top category in the luxury goods market and is predicted to grow steadily in the coming years. That's why we have prepared this survey to understand consumer behavior and their attitude toward counterfeits.
One of the most recent major crimes in the counterfeit pharmaceutical industry involved a pill that was being sold in the US for $13,500 a pack—which came down to roughly $450 per pill. The pill itself mostly contained paracetamol. The crime? It was being sold as leukemia medicine. The public tends