Pointer Blog / Pointer Brand Protection 2018 Year in Review

Pointer Brand Protection 2018 Year in Review

2018 was a wild ride. We saw our company grow in more ways than one, we expanded our global influence, and we welcomed a whole new roster of clients. Beyond the professional developments, we were witness to a lot of personal growth in our dedicated employees as well. There were highs and lows, transitions between teams, promotions, and an array of personal success stories. We couldn’t be prouder of all that was accomplished in the previous 12 months, but we’re eager to see what the future holds.


However, looking ahead is nearly impossible without taking a moment to assess the past, which is why we’re spending this blog post on summarizing our most impactful moments from 2018—the good, the not so good, and the stand-out moments. If you’re interested in finding out what went on at Pointer this past year, then you’ve come to the right place.


Making a point

We spent a great deal of time in 2018 on establishing ourselves as a global player in the brand protection industry. This meant generating more leads, focusing on our marketing efforts, and attending a lot of events. Throughout the year, we managed to make it out to a number of valuable conferences, summits, and expos, getting to know so many great attendees, and giving passionate presentations to industry-driven individuals. Some of the highlights from these events can still be found online, like our COO’s interview for the 2nd Brand Protection Congress or our CEO’s interview with Reuters. The reason we attend these events is to interact with those involved in the brand protection industry, hear feedback, and stay on top of new trends and expectations. We’ve found these events to be great sources of customer insight and useful resources for business development.


Better with age

Last year marked the 10th anniversary of our company, and we certainly learned a lot in one busy decade. We grew from a bud of an idea to our bustling—and still growing—team of over 100 talented and passionate analysts, designers, lawyers, and skilled individuals. Along with our Amsterdam HQ and our sales office in New York, we also opened an office in Shanghai to better tackle the Asian market. We’re excited about all of our growth, most poignantly because the more people we have joining our team, the better equipped we are to provide the best care for our clients.


Beyond the rapid expansion of our team, we also saw some changes in our software in 2018. We moved our servers in order to improve the scraping capacity and capabilities, we added the option for wildcard searches, plus the addition of our Google Chrome plug-in. Some major milestones included Revlect being patented in the US, as well having streamlined our Customer Success Department to cater to all of our client’s specific needs.


And to top it all off, you may have noticed that our website is looking a little different these days. We were thrilled to unleash our new, sleek website onto the world back in October. We feel that the new design better exemplifies Pointer’s values and reflects our own brand more clearly. If you haven’t had a chance to explore the website, we invite you to check it out—including our informative eBook about how to protect your company on social media, as well as our Buddha to Buddha case study!  


Sneak peek from the inside

At Pointer, we not only value our clients, but also our employees. We believe success comes from the inside out, which is why our founders actively participate in creating a great internal atmosphere. As Pointer CEO, Robert Stolk, was eager to share his thoughts on the past year, stating, “Looking back, I believe Pointer’s main focus in 2018 was on professionalizing. We’ve had a lot of growth, both in personnel and in strategy. We set out to build a foundation for the technical improvements we plan to undertake in 2019, like prioritizing sellers based on clustering. We’ve also zeroed in on the most efficient ways to bridge online and offline cases, and how we can better use all the data we’ve collected.” When asked about what he sees in the future for 2019, Stolk digressed, “In 2019, I’m expecting a shift in focus towards our data-driven technologies. We want to really combine everything we’ve learned over the past ten years and use all of that knowledge to benefit our clients, because, ultimately, that’s why we’re here. For our clients and because of our clients.” We guarantee that the coming year will bring many more improvements, growth, and event announcements, and we invite you to stay tuned by following us on Twitter and LinkedIn.


Bring it on, 2019

As for some exciting events that we’re looking forward to attending in 2019, you will definitely find us as the ones organized by INTA, IACC, and Europol. And if you’re eager for our first software roll-out of the year, it’s scheduled to happen during the first quarter of 2019, so you won’t have to wait too long for some more exciting Pointer news!


With all that said, everything we do boils down to helping our clients protect their brands. In order to do this, we must constantly be looking at the ways in which we can improve. No matter what the year has in store for us, we’re always focused on our ultimate goal: to take down as many counterfeiters, infringers, and online criminals as we can possibly tackle. Our aim is to be the best at what we do—to make clients rave and couterfeiters quake, and we’re pleased to say that we’re well on the way there.

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