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Anti-Counterfeiting and Artificial Intelligence Technologies
The term “Artificial Intelligence” (AI) is loaded with a set of assumptions taken from decades of science-fiction movies about robots taking over the world. Far from being part of a fanciful story about your microwave developing feelings though, AI is already common fact of modern life. Although dreams of robots who can take our place […]
Image Recognition and Machine Learning for Brand Protection
The internet can either be a blessing or a curse for brands. On the one hand, it offers countless ways to promote your brand and get people to purchase items online. On the other, the internet is a breeding ground for counterfeiters that pretend to sell products under your brand name. Brand protection is, therefore, […]
Why does your brand need a Case Management System?
You’re a busy brand owner or brand manager. You have a million tasks a day that fall on you to take care of. There’s the brand strategy you must complete, the financial forecast for the next quarter, all the marketing campaigns you have to oversee. Your time is limited and your workload overwhelming. And to top it off, you have a host of online offenders producing counterfeits, illegally reselling your items, and damaging your brand in a variety of ways. Every day there is a fire to put out, but you don’t have the proper tools to fight them yet. […]
Fake Pharma: When Counterfeiting Deals with Life or Death
When you think of counterfeit goods, does your mind instantly jump to rip-off handbags and cheap football jerseys? Maybe you’ve ordered one of these cheap imitation products with the best of intentions only to realize that you’ve been duped when you receive your sub-standard package in the mail. […]