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How do Counterfeits Affect Luxury Brands?
It should come as no surprise that luxury brands have long been targeted by counterfeiters. You can find knockoffs for sale on nearly every low-end online marketplace in the world, and you can also find them on the streets of most major cities by peddlers willing to barter for the price. Unfortunately, the demand for […]
The Dangers of Online Ads: Black Hat SEO & Click Fraud
Online advertising has come a long way since the early days of clickable ads. What began with simple banners and straightforward redirects has grown into an entire industry that now requires businesses to dedicate teams to implement innovative online marketing strategies. Since most of our time is spent on the internet these days, it’s critical […]
How to Fight Counterfeiting in the Automotive Industry
It’s one of the most dominant industries in the world, but that doesn’t mean it’s invincible. The global automotive industry is worth trillions of USD and shows no signs of slowing down anytime soon, as transportation remains an essential part of life. Every day, nearly every individual across the globe has to get from point […]
How to Stop an Abusive Competitor | Paid Search Protect Case Study
In an interesting turn of events, we recently took on our own infringement case when a peripheral competitor of ours decided to implement a sneaky marketing campaign that involved our brand name, and thus our branded keyword, Pointer Brand Protection. By using our trademarked name, this competitor attempted to thwart our website traffic for their […]