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Image Recognition and Machine Learning for Brand Protection
The internet can either be a blessing or a curse for brands. On the one hand, it offers countless ways to promote your brand and get people to purchase items online. On the other, the internet is a breeding ground for counterfeiters that pretend to sell products under your brand name. Brand protection is, therefore, […]
Why does your brand need a Case Management System?
You’re a busy brand owner or brand manager. You have a million tasks a day that fall on you to take care of. There’s the brand strategy you must complete, the financial forecast for the next quarter, all the marketing campaigns you have to oversee. Your time is limited and your workload overwhelming. And to top it off, you have a host of online offenders producing counterfeits, illegally reselling your items, and damaging your brand in a variety of ways. Every day there is a fire to put out, but you don’t have the proper tools to fight them yet. […]
Dark Web Counterfeiting: Brand Protection Strategies In An Unknown World
In the middle of June 2018 the summer heat of towns and cities across the USA increased as enforcement agents from the Secret Service, the Department of Justice and a myriad of other agencies hit multiple targets as part of an international investigation into the Dark Web and its sellers. […]
Putting Safety First: Fake Car Parts In The Spotlight
If ever proof were needed that counterfeiters are a serious menace who recklessly endanger the lives of consumers then the case of fake car components is it.
What do we know about the counterfeit production of smaller but integral car parts such as brakes? Well, rather a lot. What has become clear in recent years is that counterfeiters make a lot of them, they sell them online and in physical market places across the world, and that, worryingly, it is a trend on the increase. […]