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Why does your brand need a Case Management System?
You’re a busy brand owner or brand manager. You have a million tasks a day that fall on you to take care of. There’s the brand strategy you must complete, the financial forecast for the next quarter, all the marketing campaigns you have to oversee. Your time is limited and your workload overwhelming. And to top it off, you have a host of online offenders producing counterfeits, illegally reselling your items, and damaging your brand in a variety of ways. Every day there is a fire to put out, but you don’t have the proper tools to fight them yet. […]
Fake Pharma: When Counterfeiting Deals with Life or Death
When you think of counterfeit goods, does your mind instantly jump to rip-off handbags and cheap football jerseys? Maybe you’ve ordered one of these cheap imitation products with the best of intentions only to realize that you’ve been duped when you receive your sub-standard package in the mail. […]
Pointer’s Blog is Named a Top Brand Protection Blog
Pointer Brand Protection is honored to be called one of the best blogs about brand protection on the web. Feedspot composed the list, and after assessing thousands of blogs,
panellists selected the winners based on a number of criteria that included Google search rankings, quality and consistency of posts, and influence on social media sites.
Don’t Let Your Business Go Red On Black Friday – How To Target Cyber Counterfeiters
While children everywhere have already started counting down the days till Christmas, for retailers, bargain-hunting consumers and, yes, counterfeiters it’s not the 25th December which is on their minds but the 23rd November – Black Friday. […]