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Should Consumer Age Alter Your Brand Protection Strategy?
Brand Protection Strategy Takeaways: Millennials and Generation Z buyers have different approaches to media and technology. These require different brand monitoring and enforcement strategies and measures The landscape for both generations varies by geographical region and will result in different enforcement requirements Generation Z are open to change, but vulnerable to accepting online behaviors, so […]
Pointer Celebrates International Women’s Day
Creating inclusive, equality-driven cultures in the workplace has become one of the great goals of progressive organizations. We’ve come a long way in this regard too, but events like International Women’s Day remind us annually of the need to keep working toward this objective. In connection with International Women’s Day 2020, our friends and partners […]
The Facts about Pinduoduo: Social Commerce, Group Discounts, and Counterfeits
Although Pinduoduo has only existed since 2015, the Chinese social commerce platform is already viewed as a rival to more established players including Alibaba, JD, and Taobao. As early as 2018 the app had a user base in excess of 200 million people, and when it was listed on the NASDAQ stock exchange in the […]
Counterfeits in the Higher Education Sector
By Aaron Jennings, Business Development Manager at Pointer Brand Protection In recent years, higher education institutions around the world have dramatically increased their commercial presence. The competition to attract new students has demanded that institutions show continuous improvement in teaching, research, and the provision of facilities, the cost of which has been met partly […]