Amazon Prime Day, Summer’s Cyber Monday, will begin at midnight PT on Monday, July 15th. Amazon’s exclusive shopping holiday for Prime members is a 48 hour period of flash deals and price cuts. However, for those brands who suffer as a result of the thousands of listings for fake products on Amazon, it also means a spike in possible counterfeit sales.
The traffic that the event generates is huge, so if you want to protect your brand from the sale of fakes then here’s a recap of our steps showing how to remove fakes on Amazon.
Counterfeits on Amazon
Amazon is the largest e-commerce platform in the world and its third-party sellers offer a commensurately high number of counterfeit goods. Although this e-commerce giant has an anti-counterfeiting policy, thousands of fakes are still being sold there. Consumers tend to trust listings sold with the “Fulfilled by Amazon” label. However, this label only means that Amazon acts as the middleman between the seller and the buyer. Amazon regularly faces lawsuits from brands who believe Amazon should be doing more against infringement of intellectual property, in addition to consumers who have purchased fake goods.
To combat counterfeiting, the site’s system scans newly registered businesses on Amazon to see whether the business might be a bad actor. It has a program called Brand Registry, which allows companies to share their trademarks, verified photos of their products, and other relevant information that Amazon can use to scan the site for counterfeits. Amazon representatives have also said that they respond to 93% of all notices of infringement within four hours.
Some scepticism remains about whether the company has done enough, and it recently implemented Project Zero, another program designed to help brands remove counterfeit listings without Amazon having to intervene. However, with the program still in its early stages, Project Zero allows brands to take part on an invite-only basis to begin with, but are given the option to join a waitlist for when more membership spots become available. Unfortunately, this also puts the onus on brands to take care of the counterfeits for sale, rather than Amazon working proactively. So, for all those brands who are hoping to keep their counterfeiters in check this Amazon Prime day, we’re providing this step-by-step guide on how to remove fakes on Amazon.
How Do I Remove Counterfeits From Amazon?
In order to remove counterfeits from Amazon, follow these steps:
Step 1: Log in or register
Log in to your Amazon account. If you don’t have an account yet, register for one.
Step 2: Go to Amazon’s Report Infringement page
Follow this link to get to Amazon’s Report Infringement page. Here, you can choose to report listings either as a seller or a buyer. At the bottom of the page, there is also an option to fill out the form as a Rights Owner or Agent.
Step 3: Allegation of infringement
Decide which type of infringement you wish to report (trademark or copyright-based). You can only report one at a time. In the case of patent infringements, select ‘additional information’ and provide all the details of the patent that the listing is violating, plus evidence. Be as detailed as possible when listing your complaint. Add links to trademark, copyright or patent documents to speed up the process. You can list up to 50 items from different sellers, as long as they are infringing on the same intellectual property right. Enter the ASIN number for each separate product.
Step 4: Wait for a response
It will take between a few hours and a few days for Amazon to respond. Make sure to check that the listing has been removed once Amazon accepts your complaint.