For most high-quality and results-driven brand protection providers, it takes a village to develop and implement a successful strategy and deliver the desired results. That crime-fighting village typically consists of someone from the brand’s own team, key members from our team, as well as the cooperation of a number of third parties, including the representatives of the marketplaces or domain registries, as well as local legal authorities, depending on where the crime takes place. These individuals are necessary assets for a successful brand protection strategy, as together they develop the core of their enforcement processes. Their human efforts are combined with the output of our sophisticated software, which is integral to identifying, tracking, and tracing the counterfeit listings and vendors. It’s the combination of both human intelligence and automated software that make Pointer a leading player in the brand protection industry. But, an important part in the strategy development is what our clients can bring to the table.
During a discussion with one of our brand analysts—all of whom have a legal background—it was noted that the most efficient results came from the clients who could answer three important questions. Without further ado, those three questions, which should be taken into account when developing a brand protection strategy, are the following:
1 – Do you know where you’re selling your product/services?
Location, location, location. It’s what wars are fought over and it’s what drives up property prices, but it also may be the most important insight when our analysts begin removing counterfeit products. In order to have the best results, you should know where your brand is being sold, whether your brand is authorized to sell there, and if you have registered your IP rights in that location. Without registered trademarks in the country of infringement, it’s a nearly impossible task to enforce on the infringement.
2 – Where would you like to sell your products/services in the future?
The best defense requires foresight. Just like in sports, if you know how the opposition will attack, you can better prepare your defensive strategy. Planning ahead means you won’t be a step behind your infringers in the future. What does this mean in brand protection terms? You should get ahold of your distribution chain, align with international partners and distributors, register those trademarks, and start developing your next steps for any kind of infringement case.
3 – Do you know your product?
This can’t be stressed enough: knowing your product inside and out can make or break a case. Can you identify your product when comparing it to a well-made counterfeit? This is one of the ways where the human element of brand protection comes into play. If our investigations team orders a test purchase of a possible counterfeit, it helps to be able to confirm the lack of authenticity so they can accurately identify the counterfeit product and report it on your behalf.
Keeping these three questions in mind can help us do our work all the more effectively and efficiently. Though our software is exceptional, technology alone can’t accurately identify a counterfeit item or service. It can’t make thoughtful decisions or speak to you, our client, about possible strategies or creative new approaches. Technology, unfortunately, has limitations. Brands are created with passion and creativity—two elements that are vital to thorough investigative work performed by real human beings.
At Pointer, we make every effort to go the extra mile for our clients. Whether that’s by making phone calls on their behalf or researching a vendor, we make decisions and act on behalf of individual brands, which is informed by their nuances and subtext. We believe in developing healthy relationships with our clients in order to better defend their brand. By fusing their personal knowledge of their brand with our team’s notable history in IP law and/or investigations, we combine the necessary elements that make for promising takedown results. Which is why being able to answer the three questions mentioned above is the best way to begin a healthy marriage between brand and defender.
Are you interested in speaking to someone from our team? You can get in touch with us by email at firstname.lastname@example.org or you can sign up for a free demo where you’ll get to speak to a Pointer representative, receive a detailed report on your brand’s most damaging counterfeits, and get an overview of what our software is capable of. You no longer have to defend your brand alone; feel free to reach out to us for the best online brand protection.